Sorry, Matt I think I am a little confused about your question, but I will take a shot at it with what I think you are asking.
I think you are asking, within IIS, within the new website properties, on the Home Directory Tab, what do I set home directory value to.
If that is it, then here is my answer.
I am not sure if you have set up a second portal with a virtual directory yet, but if you have you do it the same way, but if not, then...
Not sure how you installed DNN, but if you followed the directions from the guide, it says to (if using the "install" zip package) to create a dnn directory and under that create a "website" directory.
Just like how you configured the original portal, point the new website home directory to the SAME "website" directory. So you don't have to import/migrate anything, since it is pointed to the same place.
How DNN determines which portal to go to is by the "portal aliases". You have to set those to the URL address that you want the site to be reached by. You can add multiple ones there.
like:
www.secondportal.com and secondportal.com
They match the "host headers".
If you have your "host headers" set up correctly, then everything should work from there.
Let me know if you have any other questions.
Gary