The kind of challenge we thrive on.
It’s a challenge to create good content, put it in the right place at the right time and expect your target audience to notice and engage. Nobody has solved this problem in its entirety.
The quest to solve this problem is why we exist. To do so, we are evolving from Web Content Management (WCM) to a decoupled and intelligent Content Management System (CMS). This involves:
Expanding web publishing to omni-channel publishing: across apps, websites, microsites, social channels and new form factors, such as smartwatches.
Expanding from single repositories of content to pulling from any repository, all from a single interface.
Giving content magical powers by having it created, re-used and distributed in building blocks, like Legos.