I just added a UDT module at the bottom of this page. I uses Rich Text so that I could have real links that would be followed by Google. 

When I add my son-in-laws valet company Butler Valet it show up at the top of the list sorted  right before Aging Care.  When I reverse the sort it has problems too. This is using UDT 3.4.0.   In the other UDTs on the page the text is JustPlainText and it sort just fine, however these links don't count with Google et al. 

Since a major purpose of these links is for search engines I'll take the trade-off and keep them in Rich Text. Any idea on how to work around this?

BTW: I got 5 exceptions while trying to submit this via FireFox earlier.

I think you have two options:

- Add a separate field to the UDT for the company name which is plain text that you hide but sort against
- Add a calculated column to create the Name/Link column heading that displays the company name as a link

Remember, Rich Text is HTML.  So when you sort on Rich Text, you're ultimately sorting on the underlying code that was entered.  This is definitely not something you'd want to sort on.