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HomeHomeOur CommunityOur CommunityGeneral Discuss...General Discuss...Will migrating a site to DNN negatively affect Search Enginge result ranking?Will migrating a site to DNN negatively affect Search Enginge result ranking?
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10/4/2009 1:18 AM
 

Ivan Torres wrote
 

- Yes, I'm aware of Engines ignoring keywords and description.
- By the permanent redirect you mean a 301 like George mentioned?  If I'm on shared hosting and don't have access to doing the redirect in IIS, I would create the pages with the old site page names and code the redirect inside them?
- You mention URLMaster on the same line as the redirecting, but that is really for friendlier URLs, not redirection.  Right?

George:
- I'll look into the redirection.  I suppose I won't be able to do it through IIS in a shared hosting.  I need to find out if I can then add the oldname.html page to the DNN site and have redirection code in it.
- I'll also look into URLMaster solution and the Google Webnaster Tools.
- About the quality content and rank, what worries me is how well the search engines will crawl through the site to index said content.  Also, I'm concerned to a degree about the new DNN page name, as it would affect ranking if I lose the page names I had carefully selected.

Thanks again.

Ivan ; to address the specific questions about the Url Master module:

- yes, it does both Friendly Url Generation, and 301 Redirects, and a whole pile of other things related to Urls.

- you don't need to know regex in order to setup 301 redirects in Url Master

- it can help you to migrate sites even if that site isn't already an ASP.NET site (ie, can work with .php, .html, .asp etc extensions)

- you don't need access to IIS (caveat : unless you need to change site extensions, in which case you'll need to map across the extension to asp.net, and you're on IIS6 - however, this is a 'once only' change, which your host can do for you)

- you can enter custom urls with Url Master, to match your old site urls.  Ie old site : /myoldpage.html .  With a Url like this, you can elect to either give your equivalent DNN page the same url, or you can redirect the /myoldpage.html to /mynewpage.aspx (or /mynewpage )  Again, no need to know regex, you just type the new url into a box and click 'update'.

- while the Url Master by default creates the url the same as the page name, there are built-in options to change that (ie, replacing spaces and non-ascii characters) as well as to give the page a whole new name altogether.

 - you should not lose any ranking if you change page name.  In some cases, you can actually increase your ranking by giving a page a new Url.  Generally you would do this when you can change the Url of the page to better match your intended keywords.  E.g. - from /myoldpage.html to /my-new-page-with-a-keyword.aspx.    Don't be too afraid to use 301 redirects, generally they go very smoothly and the new urls are published within days.  In some cases you might take a temporary drop in rankings until the next update, in which you should be back as strong as ever.  I've migrated a lot of pages/sites with 301 redirects and haven't yet had a bad result.  Of course, if your existing page name is already optimised, then keep it as is.

-with regards to indexability, take care to use a simple DNN Menu system (I use Snapsis CSS menu) and to also try and get a simple, CSS based skin without too many inline styles, tables, and nesting.

I'm happy to answer any more queries you have, probably best to ask via http://www.ifinity.com.au/Products/Support_Forums, as I don't always get to check the DNN forums.  Or you can reply here and I'll try and catch it.

 
New Post
10/5/2009 5:00 PM
 

Rashid Kazi wrote

Often when you do a site-wide update of your design, your content and/or your site structure, it can affect your website’s rankings in search engines negatively.
Try to keep your URL’s the same. Use 301 redirects for URL’s that have to change and ensure you redirect all changed URL’s to the content’s new location. 
Don’t change too much too quickly. If you do a redesign, content update and rebrand all in one, too many changes are happening and you’re likely to lose rankings on many keywords. 
Don’t change your domain’s WhoIs information. A changed WhoIs can give search engines the impression your website has changed owners, and they could reset all your rankings across the board.
Do a phased change-over: start with a small section of your site and evaluate, then proceed with the rest. 
Keep your internal link structure in mind when doing a redesign. Internal link juice is important as it tells search engine spiders which pages on your site are important. Don’t divert attention from your key pages with a poor structure. 
Track your web analytics and pay extra attention to 404 errors after the migration. This may indicate broken links, both internal and external, pointing to moved or deleted content. 
Expect to see your rankings drop regardless of your preparations. A 25 to 30 day drop in search engine rankings is normal before levels return to normal or better. 
 
Of course we can’t skip Google’s own recommendations:
Add and verify your site on Google’s Webmaster Tools.
Update your submitted Sitemap XML file to reflect the updated site.
Keep track of crawling errors to detect 301 redirect problems and 404 errors. 
Create a custom 404 error page to try and minimize the impact of broken links.
If your site update is significant enough, publish a press release.
Use search engine marketing to supplement your (temporary) drop in rankings.
Update your robots.txt file to reflect any changes in off-limits content. 
(Thanks to Barry Adams for these information)

Thanks for the reply, Rashid.

Regarding the first few items, I'm moving everything exaclty as it is (and DNN allows me) in the old site, no Whois changes.

I'll keep in mind checking logs for errors post migration.  I do have a custom 404 page.  I'll need to check what changes would be needed in the robots.txt for DNN.  I would also need to re-visit Google webnaster tools, as I set up my site long ago and haven't visited the Google tools since.

Thanks again for the suggestions.

 
New Post
10/5/2009 5:31 PM
 

Bruce Chapman wrote

Ivan ; to address the specific questions about the Url Master module:

- yes, it does both Friendly Url Generation, and 301 Redirects, and a whole pile of other things related to Urls.
- you don't need to know regex in order to setup 301 redirects in Url Master
- it can help you to migrate sites even if that site isn't already an ASP.NET site (ie, can work with .php, .html, .asp etc extensions)
- you can enter custom urls with Url Master, to match your old site urls.  Ie old site : /myoldpage.html .  With a Url like this, you can elect to either give your equivalent DNN page the same url, or you can redirect the /myoldpage.html to /mynewpage.aspx (or /mynewpage )  Again, no need to know regex, you just type the new url into a box and click 'update'.
- while the Url Master by default creates the url the same as the page name, there are built-in options to change that (ie, replacing spaces and non-ascii characters) as well as to give the page a whole new name altogether.

Bruce, thanks for the clarification.  I figured Regex wouldn't be needed if one can input the desired new page name.  Anyway, I read about Regex and it's not difficult.


- you don't need access to IIS (caveat : unless you need to change site extensions, in which case you'll need to map across the extension to asp.net, and you're on IIS6 - however, this is a 'once only' change, which your host can do for you)

I made the comment about accessing IIS thinking about a way of doing the redirection directly on IIS without using additional 3rd party modules. :-)


 - you should not lose any ranking if you change page name.  In some cases, you can actually increase your ranking by giving a page a new Url.  Generally you would do this when you can change the Url of the page to better match your intended keywords.  E.g. - from /myoldpage.html to /my-new-page-with-a-keyword.aspx.    Don't be too afraid to use 301 redirects, generally they go very smoothly and the new urls are published within days.  In some cases you might take a temporary drop in rankings until the next update, in which you should be back as strong as ever.  I've migrated a lot of pages/sites with 301 redirects and haven't yet had a bad result.  Of course, if your existing page name is already optimised, then keep it as is.

The topic of 301 redirects brought to my attention something that I hadn't thought of, really.  I hadn't thought about existing links or bookmarks out there that would point to unexisting pages, and that would defintiely be a problem.  I was more concerned about the new DNN page names and URL not being "optimized" and affecting ranking.


-with regards to indexability, take care to use a simple DNN Menu system (I use Snapsis CSS menu) and to also try and get a simple, CSS based skin without too many inline styles, tables, and nesting.

I'm happy to answer any more queries you have, probably best to ask via http://www.ifinity.com.au/Products/Support_Forums, as I don't always get to check the DNN forums.  Or you can reply here and I'll try and catch it.

My site is pretty simple and I use the basic DNN menu only one level deep.  I have pages that are reached from within pages and are not on the main menu, but  I expect the crawlers to index those and I would incoude them in a sitemap.

I'll revisit your site if I need more info.

Thanks.

 
New Post
10/6/2009 7:14 AM
 

 Don't use the standard DNN menu.
 Use a proper CSS menu 


Mutate and Survive
 
New Post
10/30/2009 5:47 PM
 

I was going to start a new thread, but this seemed like an apt home.

I've got a site that is migrating from a structure that used query-based urls ( e.g.  http://www.example.com/abc/console.do?page=r_sales ). I've done a fair amount of googling and haven't come up with any great solutions. I've also checked with several module developers on Snowcovered and it seems this is on the 'to do' list for several (we attempt to only consider modules / developers that offer enterprise/server licensing due to cost and license tracking for our projects and hosted domains).  Has anyone else encountered this and which solution did you wind up using?

I've also read over the years that one should attempt to keep a 1:1 redirect ratio, but the site has been trimmed down significantly leaving me with a lot of orphaned links. I'm guessing I should just implement a Custom 404 page for these?  I would *assume* that the orphaned pages would take the ranking hit, but I'd like to be sure before I commit the change.

Of course, I will be submitting the sitemap too Google, implementing a Robots.txt file, and ideally implementing some form of 301 Redirect even if I have to do it manually in IIS, I'm just hoping there may be some suggestions that I'm not seeing.

Thanks!
-Wells

PS - not sure I agree with the above comment about not using the core DNN Menu, I've been very pleased with the new DNNNav 2.0 control. I have had less trouble getting it to render compliant, crawlable code than I ever had with SolPartMenu and DNNNav 1.x. I know many people choose to go with 3rd party pure CSS menus, however I have found the new webcontrols to be a great step forward.


Wells Doty Jr
Online Content Development
 
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