From ProfileViewModel:

self.Company = ko.observable('My Company');
self.CompanyText = 'Company';
self.Title = ko.observable('Administrator');
self.TitleText = 'Job Title';

I did change "Position" to "Title" and it's now showing up... but still no luck with Company

Again my item template:

<div class="mdMemberDetails" data-bind="css: {mdFriend: IsFriend(), mdFollowing: IsFollowing(), mdFollower: IsFollower() }">
    <a href="" class="mdMemberImg" data-bind="attr: { title: DisplayName, href: ProfileUrl }">
        <span><img data-bind="attr: { src: getProfilePicture(50,50), title: DisplayName }" /></span>
    </a>
    <ul class="MdMemberInfo">
        <li class="mdDisplayName">
             <a href="" title="" class="mdMemberTitle" data-bind="attr: { title: DisplayName, href: ProfileUrl }, event: { mouseover: $parent.showPopUp }">
                <span data-bind="text: DisplayName"></span>
            </a>
        </li>
        <li class="mdCompany"><strong><span data-bind="text: Company"></span></strong></li>
        <li class="mdTitle"><span data-bind="text: Title"></span></li>
        <li class="mdPhone"><span data-bind="text: Phone"></span></li>
        <li class="mdEmail"><a href="#"><span data-bind="text: Email"></span></a></li>
        <li class="mdLocation"><span data-bind="text: Location()"></span></li>
    </ul>
    <ul class="mdHoverActions" data-bind="visible: !IsUser() && IsAuthenticated">
        <li class="mdComposeMessage"><a href="" class="ComposeMessage"><span data-bind="text: SendMessageText"></span></a></li>
    </ul>
</div>

Thank god. I thought I was doing something wrong.

In addition, do you think, in the future, we will be able to use tokens instead of data bind thingy. I think, at least for people like me, customization would be easy that way, unless, of course, there are some benefits of using data binding thingy instead of using tokens that I am unaware of.

Thanks.