Until recently - when a potential client looked at the dnn home page they got messages like 700,000 downloads and largest most powerful asp.net cms platform on the market today.

When i logged on today after an ummm "lets say interesting" call from a prospective client  -  the powerful new marketing message to drive dnn forward is apparently   -   "2500 customers and growing".

Putting it bluntly - are you guys freaking kidding !! !!!

How the hell does that help anyone trying to promote and help grown the dnn community - when joomla is shouting to anyone that can hear messages like 35 million downloads - 2.8% of web on joomla - a new download every 2.5 seconds.

And whats more - I look like a damm fool in front of my potential new client - cause sure I may have explained - the years of development and heritage of dnn in the sales presentation - but he's looking at the public face of dnn and seeing "2500 customers and growing" which really sounds kinda embarrassing in an era where ever single person in the plant has a website - and that's what my client is now saying to me ...  while my competition is showing him joomla - because everyone uses it.

Westa

I'll pass on the feedback to the people who deal with the website. Please note, the bottom of the page still contains the (out of date) numbers i.e. " DNN’s CMS and online community software is the foundation for 750,000+ websites worldwide"

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That boat sailed days ago Bob - the original post was in relation to the "2500 customers and growing" splash page that adorned the dnn landing page on 11 March.

But - for what its worth - maybe you need develop a better understanding of web page view dynamics.  

Given the length of the DNN home page - and beyond that - the fact that the info you are talking about also appears inside what looks like a corporate spam block - do you have any understanding of how many people ever see that data - and from what Ive been told its not accurate or up to date anyway.  BUT ... 

Neilsen's research tells us that statistically that less that 20% of people tend to scroll blow the first page ... with only something like 5% of ALL visitors scrolling below 1500 pixel mark  -  http://www.nngroup.com/articles/scrolling-and-attention/ .

On the dnn landing page the info you are talking about is down somewhere around 3000pixels - In press terms we call that sort of thing "burying the lead".

While some may say that numbers and statistics don't matter -  your competitors in the CMS market would seems to say otherwise -  all the above are statements are above the fold on each respective landing page.

1,042,725 people in 230 countries* speaking 181 languages power Drupal.

Joomla - the platform millions of web sites are built on. Over 35 million downloads and counting.

Over 60 million people have chosen WordPress to power the place on the web they call "home".

Numbers do count in the internet world - they give confidence - they demonstrate community - they show support - and they show potential future scope and longevity.  

Maybe you need to ask yourselves WHY dnnsoftware seems to be almost embarrassed to show its heritage  - to bury it so far below the lead - as to be of no marketing or promotional benefit ???

Westa