Don’t you love the client who’s armed with knowledge and
that dangerous red button? I can see the
mix of client base you have and it’s hard to stop them from going to the store
and getting completely bamboozled by fancy skins that are in fact bloat
technology designed to give DotNetNuke a bad name.
I think Wes, it come down how you talk to your clients about
what you provide.
I give my clients options – you have a template Walmart style
skin and that the shopping centre there is filled with empty promises, or you
can invest a little more and we can make it for you but given we’ve been
developing DotNetNuke for a decade now, and primarily in the skin area as well
as high level deployment, I’m quite upfront.
If your clients think they know better.. being armed and
dangerous and wearing rose tinted glasses, it might be an opportunity to
provide a service for them to charge them for researching for them, or telling
them in a very clear manner – you buy you’re responsible and give them some
tough love.
I don’t seem to have that problem with clients mainly because
we can skin and we just tell people to find what they like and we’ll make it
happen, so for them they feel we are the ones to go to for all things.
Sometimes it’s worth losing a couple of clients who become
like a lead weight around your neck getting themselves into trouble and you
always having to through the lifeline out but letting a few sink is like giving
yourself wings… honestly it is.
Problems can be turned into opportunities and it could be a
good time to let your restless customer base know that if they are thinking
about an upgrade or enhancement on their site, that you’re the person to come
to and use a few case studies to show what you've been up to.
I guess our model is slightly different, and we do not allow
host access to any of our sites, except staff.
We do all the upgrades, skin and module installs, only when tested on
our servers. Our clients do not have ftp or cpanel, nothing, we look after it
all and while I've lost a few clients who want more control, let me tell you, I’ve
gained more because I am insistent on the fact that 95% of the modules and
skins on that store are overpriced, they under deliver, have lousy support,
bounced emails from developers and for the life of me I don’t know how people
just spent hundreds, if not thousands of dollars, on stuff they will never use.
And it’s not limited to DotNetNuke that’s for sure – the internet
is littered with wasted money, wasted time, and insecure plugins for WordPress,
so I guess the devil you know is better than the one you don’t. I’m not being
critical or picking on DotNetNuke in particular, mainly the mentality of people
with little knowledge who are quick to blame when things don’t work properly
which if they had bothered to ask a few questions first then they would be in a
better position.
Having said that – I feel we need to take the blame somewhat
by not communicating our services better to our client base who come to use for
solutions.
I have for the last few years, asked people who get into
trouble how much they would like to pay me to get out of it.. because I spent
about 8 years fixing up other people’s problems to the detriment of my own
state of mind and ability to grow my business and when I started to use these
couple words –
1 – the money approach -
.. sure I can fix it – would you like to book a 1 hour consultation
– I take credit card or Paypal or direct deposit.
2 – the time approach -
… Yes I can fix it, how about you send me the files and I’ll
see when I can get back to you, how’s not this week, not next week but the week
after… then I revert to approach 1
3 – the ‘It’s me not you approach’
… I’d love to fix it but I’m neck deep in work with paying
customers (get your wife to give you a few dollars and you’re not lying J) and revert to 2, and
then 1.
4 – the NO approach
… that feels good – I use that when I really want to drop a
client who has finally worn me down… actually I pack them up and tell them to
go away. I have only had to use approach 4, 5 times in my who career, and it
has been generally around those who don’t want to pay or feel that the
minuscule amount they pay me for something entitles them to more than what I
feel I’m worth, and often you will find these people do the rounds and I may
have gone through steps 1,2 & 3 first.
And in the meantime, look at creating an environment where
you can get back to customers and provide with a modest fee to spend a few
hours on their site to go through what they’re up to.
I’m taking a more light-hearted approach because I feel your
pain and the devil is in the details on how you interact with clients and get
them to come in line with expectations of what you are offering them as a service.
I know you work with your client’s best interests at heart
Wes. I read your passion and posts on the forums here, and it would transcend
in how you look after clients, but sometimes – we need to draw a line and if
they are an A client, then you have some wiggle room, but if they are a B or C
client, then you need to look at what you think your time is worth.
http://xdg.co/1d1Hhh4 - do you know this man?
Just my thoughts for a day.
Nina