How do i create custom Security Roles that give users the Persona Bar?

We have Evoq 8 Content, and i'm new to it, and to web design as well.   I'm trying to create more granular custom Content Editor and Content Manager Security Roles, so sites different pages and modules can be managed by different units with in our Department.   Problem is users in those roles do not get the Persona Bar.  The only way i can give them the Persona Bar is by adding users also to the out of the box Content Editor/Manager roles.   But then they have broad permissions that I can not change.

Am i missing something?   

1. While logged onto a computer with a Symantec Administrator user account, open a Symantec Management Platform Console.
2. In the Symantec Management Platform Console, click on the Settings button and then select Security > Account Management.
3. In the left window pane, in the Account Management folder, click on Roles.
4. In the Roles window pane, right click on the Symantec Level 2 Workers security role and then select Clone from the right click menu.
5. In the Clone Role window, click in the edit box and type a name for the custom security role, such as "Asset Workers".
6. Click on the OK button. It is very useful information for students.