Discussions increase repeat visits and give your site an SEO boost.
Make your community and your website a sticky traffic magnet.
Deep and engaging discussions with like-minded people draw members back again and again to read the latest replies and continue the conversation.
Get an SEO boost from user-generated content.
Discussions content is full of keywords used in natural dialogue. Members talk about your company and its products, or the causes of your association. They create content around long tail keywords, which means your site will rank higher in organic search engine results.
Enhance and extend the value of other community interactions.
Encourage more extensive and free form community interaction to complement the activity in Ideas and Answers. Discussion content provides additional context and insight on knowledge sharing, brainstorming, and formal ideation.