Today
Presenter(s): Ryan Morgan, Founder, Hotcakes Commerce
Skill Level: All
Target Audience: eCommerce Manager, Business Decision Maker, Marketers
Before reaching the "point of sale," consumers perform evaluation and research. They want to read reviews from those who purchased and used the selected products. If you "social enable" your eCommerce site, then you allow the research and evaluation to occur directly on your product pages - in other words, much closer to the point of sale.
Join Ryan Morgan, Founder of Hotcakes Commerce and Arrow Consulting & Design, as he shows you how you can build a community around your products by encouraging communication & interaction between you the company, your customers, and your prospective customers. You can also encourage and incentivize communication & interaction by using Evoq Social’s gamification engine. Ryan will provide an overview of Hotcakes Commerce, which provides an enterprise-level solution for eCommerce with DNN. Ryan will show you how to provide a seamless shopping experience using Evoq Social together with Hotcakes Commerce.
*Please note: The DNN products referenced in this recording are now called the Evoq Suite
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