Benefits
Higher Time on Site
When visitors see content that's tailored to their interests and relevant to their needs, they'll stay longer and come back more often.
Higher Conversions
When you provide users with the precise information they're seeking, there's a higher chance they'll register for a webinar, request pricing or purchase a product.
How to Use
Create Personalized Page
In edit mode on a page, click the "Personalized Pages" icon in the control bar. Click "Add New" and select the personalization rules to apply. Then, customize the page based on the selected personalization rules.
Analytics for Personalized Pages
Evoq's in-page Content Analytics uses a colored circle to identify personalized pages in its Navigation Summary. Access this report to understand the effectiveness of your personalized pages.