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HomeHomeDNN Open Source...DNN Open Source...Provider and Extension ForumsProvider and Extension ForumsClientAPIClientAPIGoogle and DNN generated meta tagsGoogle and DNN generated meta tags
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1/19/2007 8:48 PM
 

I've observed something interesting about and meta tags and Google (on my site at least). It is maybe true for other search engines but google is the only one that really matters.

The description meta tag is not picked up by Google so Google uses the DMOZ listing to populate my entry. This is not a horrible thing however I would rather that it indexed and used my description meta tags for each page.

The main difference between a DNN created meta tag and a "normal" tag is:

<meta id="MetaDescription" name="DESCRIPTION" content=... (DNN created meta)

<meta name="DESCRIPTION" content=... (normal meta

It looks to me as though the id entry is messing up the Googlebot. My guess is that Google is looking for <meta name="description" and that "id" is causing it to be skipped.

Is it possible to change the way DNN creates these tags so that the id elsewhere?

One other search engine related issue is that the <title> tag is not the first tag in the <head> region. Is it possible to change this?

Mike

 
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1/20/2007 2:31 AM
 
lavendermi wrote

It is maybe true for other search engines but google is the only one that really matters.

I would consider changing your opinion on this; just because you and the people you know use google, a little bit of research will show you how many consumers use default settings of internet explorer, custom installations of mozilla, the AOL browser, or have their settings overridden by plugins like the yahoo search bar.  The numbers are overwealming - how many people don't have any preference of search engine and will enter search criteria into the first textbox they see on whatever homepage some peice of software happened to set for them.

How many cell phones with high speed EVDO internet access do you know that are set to default to google?  How many use MSN or Yahoo?  When a year from now high speed browsers are being sold as standard items in car consoles and they're running microsoft windows mobile or a propriatary GPS software that integrates with one of the other services - how high will your site rank with those other providers?

I've been a long time google supporter, setting it as the default website on new machine installations is one of the first things I do - but you can't assume that everyone uses google; depending on the demographics that you're targeting, I think you will be suprised to find that google serves less than 50% of search queries...  Having seen numbers from drastically different industries (from skydiving to industrial greenhouses); the numbers are quite suprising.

 
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1/20/2007 10:27 AM
 
Hmmm, 61% of all the hits I get on my site come from Google seaches. 30% is direct hits and Yahoo is the second search engine with only 3% and then comes the rest. My site gets crawled each day by Google, yahoo and MSN. The rest hardly ever visits my site.
 
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1/21/2007 9:49 PM
 

FYI : we do not do anything dnn-specific to meta tags, it's just simply an asp.net server tag, hence it renders an ID tag (so any other asp.net application with server side meta tags would have the same issue). AFAIR you can change  the xhtmlConfomance tag in your web.config to eiither transitional or strict, which will automatically render the meta tag without an ID - though that may effect your skins rendering.

BTW meta tags do not score much in terms of search engines index rankings as they're non-visual so are extremly easy to spam.

Cathal


Buy the new Professional DNN7: Open Source .NET CMS Platform book Amazon US
 
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1/22/2007 3:19 AM
 

Found this blog post on the subject: http://www.seroundtable.com/archives/006780.html

as far as i understand it, Google only uses the description when no "generated snippet" can be found on the page. Google resides to the text in the top of the page to show a description, unless a meta description is available. Mind you, this is one of the reasons DNN moves the viewstate field to the bottom of the page, so Google can find normal text at the top of the page.

Also: like Mariette says.. Google does a great job indexing a well built DNN site, so it's more likely that there are other issues at hand than technical


Erik van Ballegoij, Former DNN Corp. Employee and DNN Expert

DNN Blog | Twitter: @erikvb | LinkedIn: Erik van Ballegoij on LinkedIn

 
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