Wednesday February 18th, 2009
Intro to Search Engine Optimization with DotNetNuke
Database-driven websites and content management systems such as DNN are traditionally labeled as "hard to optimize" or "outright bad" for search engines by many “SEO experts.” Don’t believe the hype! Explore how the basics of on-page search engine optimization (SEO) apply to DotNetNuke. No previous online marketing and SEO experience required. Revisit your HTML meta tags and learn about the importance of quality copy and standard-compliant skins. Minimize duplicate content and discover XML sitemaps, robots.txt as well as modules, tools, and techniques used to impress Google, Yahoo! and Microsoft Live Search. Don’t cripple your DotNetNuke investment by ignoring SEO. If managing and maintaining a public-facing DNN-based website is part of your job description, then attend this session and follow along as we strive to not only help your website rank with Google and company, but more importantly, help it rank better!
About the Speaker:
Tom Kraak founded Seablick Consulting LLC in 2005, but has been developing websites since the release of the IBuySpy portal framework in 2001. He quickly moved on to IBuySpy Workshop and ultimately DotNetNuke as it’s known today. Since then he has been growing Seablick Consulting into a “one stop shop” for DotNetNuke based web development including DNN support, training, consulting, and hosting. More recently, Tom has moved into the search marketing arena with a focus on DNN search engine optimization, which he blogs about on http://seablick.com and talks about at DotNetNuke events nationwide. He lives in Branford, CT with his wife and 4 year old son.
Location: 1900 Gallows Rd, Vienna, VA 22182 (Directions)
Time: 7:00PM - 9:00PM
Meeting Sponsor
Affinigent, Inc. (www.affinigent.com) is a York, PA- based web development company. Affinigent was built around the idea that great web development requires a unique combination of business strategy, web design and web programming to be successful. This focus on both the business and the technology of the web has led Affinigent to develop projects incorporating ecommerce, social media and advanced Content Management Systems. Virtually all projects use Microsoft .Net and SQL technologies and most websites use the DotNetNuke environment.
In addition to developing projects for clients, Affinigent routinely gets involved with web ventures as an equity participant.
Learn more about Affinigent at www.affinigent.com
Gold Sponsors
Red Gate
Award-winning organisation that provides simple tools for comparing, synchronizing, packaging, backing up and recovering SQL Server databases, as well as a range of tools for developers and testers working with .NET technologies. We supply over 500,000 IT professionals with effective and reliable tools to help get jobs done and done well.
To download 14-day, fully-functional trials of any of our products please visit www.red-gate.com for more information. To learn more about Red Gate visit www.red-gate.com
Product Sponsors
Telerik
Accelerate your learning using the first of Teleriks new series of self-paced tutorials. Written in a courseware format they cover every aspect of the Telerik development tools – from basic implementations for beginners, to special techniques and tips for advanced developers.
To learn more about Telerik visit www.telerik.com
Infragistics
Infragistics is the world leader in Presentation Layer Technology. We are committed to providing our customers the highest quality of reusable presentation layer development tools for Windows forms, ASP.NET, Windows Presentation Foundation (WPF), Tablet PC, and Java environments.Our productsand services empower our customers' software development teams to realize the potential of the presentation layer by accelerating their development cycles and improving usability for end users.
To learn more about Infragistics visit www.infragistics.com
JetBrains
At JetBrains, we have a passion for making people more productive through smart software solutions that help them focus more on what they really want to accomplish, and less on mundane, repetitive "computer busy work".
We think you will find that our products reflect our dedication to this ideal. Tools for software developers: ReSharper, IntelliJ, TeamCity, dotTrace, and Meta Programming System.
To learn more about JetBrains visit www.jetbrains.com
Nevron Charts
Nevron Software is the leading data visualization provider for the .NET platform. Since its formation, Nevron has established itself as the pathfinder company in component based data visualization, with a long record of innovation, backed with our long term and true commitment to deliver the ultimate in this technology field. Today Nevron is a synonym of premium quality data visualization solutions in terms of product abilities, usability and customer support. The company portfolio includes the world’s most advanced charting and diagramming components for Windows forms and ASP.NET - Nevron Chart for .NET is the industry leading charting solution for ASP.NET and Windows application development, Nevron Diagram for .NET helps you to integrate and display sophisticated diagrams in your .NET Windows forms and ASP.NET applications quickly and easily.
To learn more about Nevron Software and to download a fully functional evaluation fo their products visit www.nevron.com