The other issue I have with SEO is that not all SEO tasks involve your web site design or coding.  Writing decent content that users will find important helps your rank as well as provides what your site is supposed to.  Some ranking is based on the type of site, links from other reputable sites, longevity of your site, hosting facility and a lot more nebulous factors you don't really have much control over.

DNN provides fairly decent SEO out of the box, far better when you pay attention to Tom's SEO Quickstart.  The one issue I consistently run up against is LinkClick links, and there are some modules where you just can't avoid them.  I hate to hard-code links but sometimes it's the only way to get good SEO out of DNN.

Use a SiteMap provider, there are several out there.  Pay attention to robots.txt to guide search spiders, most will honor it.  Infinity's URL Master is fantastic, but the core Human Friendly URLs will do in a tight budget site.  And one of the most effective methods of getting the ranking and page views you want is buying a sponsored link.  If you're an online retailer or business, it's called "advertising" and you really do need to do it.

Jeff

Keywords or pages???

Hector Minaya
Microsoft Visual Basic MVP | Speaker INETA - Latam
MCSD | MCT | MCTS : SQL Server
blogs: Hector Minaya | DotNetNuke SEO | Blogger SEO | facebook junkie | Google SEO Tools

regarding robots.txt... this is not portal specific. I thought about that, and there is an option, but you would need to map .txt files to the asp.net process (in iis6 anyway), next you can write an http handler that will serve the correct robots.txt for each portal....

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