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Ordinarily, you'd be at the right spot, but we've recently launched a brand new community website... For the community, by the community.

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HomeHomeOur CommunityOur CommunityGeneral Discuss...General Discuss...Are DNN Modules Underpriced?Are DNN Modules Underpriced?
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12/31/2007 3:56 PM
 

Thanks Will! And by the way, my reference to Active Forums was meant as a compliment to you. I think your product is every bit as good as something like Jive Software:

http://www.jivesoftware.com/pricing/

It astounds me that it can be sold for $200! If a web consultant were to propose DNN + AF or Jive Forums to the typical corporate Jive customer, the right salesperson could sell either option for the same amount of revenue!

So how to price modules? Certainly you developers have a delimma if you see your only potential prospect audience as the existing DNN community members with the existing pricing threshold mentality. But, if you look at the end game, there is a LOT of money being left on the table right now if you step back and look at the wider market of web development products and services.

Jeff

 
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12/31/2007 3:57 PM
 

Ok, I responded to the blog post, but I'll copy and paste here.  Thanks for the recognition Terp.

I think there is an additional piece to consider which you touched on. In general, DNN modules are only parts of an application. I know there are some modules which are close to complete applications by themselves, but they still run on the DNN framework. Some companies combine many of these components to make a total solution for a customer and I think these companies price out their time into the total solution. The reason I bring this up is because the comparison to Community Server enterprise is not really fair with individual modules. To be more fair, a Community Server Enterprise license should only be compared to a total DotNetNuke solution which should also include support after the sale. That way the end user should be returning to the person they paid to bring together a total solution who in turn may or may not need support from the commercial module developer. If the solution developer is any good they will need much less support from the commercial module developer.


The difference with this in the DNN community is that we have evolved the DNN ecosystem into a vast Do-It-Yourself mentality. That is not all bad either, but it brings with it a lot of people who demand more for less, and they want it to work in their own unique situations.


I don't think modules are too cheap, and I think even if they are only $50 a customer still has the right to expect a lot out of them. Consider going to Radio Shack and buying some separate pieces to build your own robot. Would you expect every piece to perform it's function as advertised only if it costs over $200, or would you expect to get a lot out of a particular component even if it only cost $20?


As commercial module developers we should be expected to deliver more for less, and make our money to stay in business on volume. If we spend time supporting our products then it will in turn make our products more valuable to more users. Don't get me wrong. The customers should not demand that the product do something that it was not intended to do unless they are willing to pay a premium for custom work, but if we create great modules that perform above most people's expectations then we can afford to sell them for less money.


DotNetNuke Modules from Snapsis.com
 
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12/31/2007 4:28 PM
 

Okay, and I'll do the same here. My reply from the original post is below**. And by the way, this is exactly the kind of dialogue I was hoping for. Want to make sure you don't think I'm trying to be argumentative. I really don't have all the answers (or sometimes any of them!) and just wanted to bring this idea up for general discussion.

__________________

(from www.seablick.com)

**Great point, John. You would need to compare a CS based solution to a full blown DNN website + all apples to apples modules with a support contract from the developer. Agreed. But, the Telligent Enterprise CS product itself is $20k. Then there will be at least $20k consulting fees on top of that from the contractor. I doubt that many with the typical DNN mindset (ie, people who think $100 is an expensive module) would think to quote a $50-$100k project.
 
Also, the magnitudes of your robot example are a bit off in my mind. Instead of building a robot, let's say I'm building a car. Maybe I look around and see that most rebuilt engines cost $2k. But, suddenly I see one for $20 and decide to use it. No, I don't have much expectation that it's going to work as well as a $2k solution. And, if it doesn't, I'm not going to blame anyone but myself.
 
Jeff
 
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12/31/2007 4:49 PM
 

The point is pricing should be region based, i mean many country people can't pay the price that one US citizen for one module.


Or-Rouge Team Or-Rouge
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12/31/2007 6:47 PM
 

"Take a look at Community Server (CS) from Telligent. CS is a polished community creation platform based on .NET. It features built-in, fully integrated blogs, forums, photo galleries, and more. CS Professional costs $2,000, but has some limitations that would drive more successful communities to CS Enterprise for around $20,000. Like DNN, a community of developers and consultants has grown up around CS. But, that’s where the similarity ends. Culturally, most contract CS developers won’t even talk to you about projects for under $20,000. Who the heck are these guys selling to, then?"

DNN core members who are using that platform for their sites, rather than DNN?

 

 
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HomeHomeOur CommunityOur CommunityGeneral Discuss...General Discuss...Are DNN Modules Underpriced?Are DNN Modules Underpriced?


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