A global market today are not equal to same prices for goods and same price for labor cost. As Ismet pointed out he thinks the price fore modules are too high for the Turkish market. I am sure a lot of other markets thinks the same. Do you like to get those markets you have to do something to reach those markets.

All big software compamies take care of that "problem" with differential pricing for different regions. The same they do for the labor cost. Developement is moved to countries like India, China and eastern europe.

A lot of sites are done today by people in low cost contries for US customers, so for Swedish customers too.

Jan

Are DNN modules underpriced?  Yes.  And No.  I don't care if a module for displaying Google adsense is only $10, add a Text/HTML module and paste in the Google code and you're done.  That $10 is a waste.  Would a full-featured content magamanet system be worth $5,000?  To many buyers the answer is yes.  This assumes support, training and a workable intuitive interface for end users existed, versioning and approval systems were in place and that the product accepted Word, Excel, etc. content and automatically converted it to properly formatted HTML or a PDF file that could be served.  A very sophisticated WYSIWYG editor and simple page management functions included.  There really isn't such a thing for DNN, yet, though some come close.  That's why many of the CMS modules are a bit pricey.

How do you price a module?  Ideallly, the same way any product or service ie priced.  Mark up the cost of producing the module by a percentage necessary to generate the profit needed to sustain the producer of the module.  Sure, a producer could be in a mud hut just outside the capital of Elbonia, or they could be in a Silicon Valley high-rise.  Costs will vary for the production, and the Elbonian product should probably be cheaper due to lower production costs.

Few DNN module developers are professional software companies.  As more develop, the pricing will fall in line.  Currently, the higher-end customers are served by integrators who use DNN as part of the solution.  Those are the guys with the pricing designed to earn a decent living.  The mom and pop shops, or in many cases just pop, don't have the ability to provide the support, the customization, the documentation, the error checking, beta testing and release process needed to justify a higher cost.

And to a certain extent, the lack of a comprehensive package of modules to provide a specific vertical market solution makes DNN less desireable than a Community Server setup.  And thus worth less in the market place.

Jeff

PS:  Don't go raising porices on us though, just because you aren't in Elbonia...  :)

Competeition and market share/reach aren't factors in figuring the selling price.  They determine whether you'll get that price or not.  If you can't get that price, you have to lower production costs or markup, and you should be able to justify it.

Companies that price products higher simply because a customer will pay it will always get undercut in price, unless there's a monopoly.  Companies that reduce price to meet competition won't last long if the competition doesn't fold, without profit or working at a loss a company fails.  Software is a commodity that decreases in cost dramatically as quantity increases, it costs basically the same to produce ten copies as ten million copies.  Support is pretty much a percentage of sales, but once a programmer has written the code it's peanuts to replicate and distribute the code.  Support costs also drop quickly on multiple copies sold to the same client.

So the only real restriction on software pricing is whether the consumer finds a value worth the cost.  Windows sells in a near monopoly, but don't think consumers would pay $1,000 a copy.  The value isn't enough at that price to avoid finding an alternative.  And the value is different for each consumer, to me $1,000 is outrageous, to a goat herd in Bhutan it's impossible.  To Bill Gates, it's what gets lost in the couch when he gets up.  Though I bet he'd get a discount...

Jeff