I have a list of tours, which I get via a Web Service call.

These tours are displayed in a list on one page, and then each tour you can open to see full info (on a separate page), book/buy etc.

What's the best way to develop this?

I started off by making a module that just displays an individual tour, added a page at a time, and that works fine, but it occurs to me that linking the individual tours to the list is going to be super-clunky.

So I need to make it data-driven so that I just add one module, and then each tour is generated from that (with nice SEO-friendly URLs, natch). Is there a model for this that I can find somewhere?

if you are able to get the list from your web Service, in your module you should display the list with a detail popup or similar visual effect.
You should be able to use razor or an MVVM Client side module

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Cheers from Germany,
Sebastian Leupold

   

Speed up your DNN Websites with TurboDNN

I forgot to add you could add links on the menu by having a "deep link" attached to the page:

http://www.twincitytc.org/Race-Information/Results/ctl/RaceResultsView/mid/762/RaceId/1096

Now the downside is the menu pages wouldn't be auto generated, but since in this case the menu is self generating (except it's not on the DNN menu) it should suffice.